I build practical software and automations for growing businesses.
If you're trying to improve your web presence, tighten up internal processes, or ship a small system without hiring a full engineering team, I can help.
Previously: TrueLayer, Deloitte Digital, Spring Studios
Free 30-minute chat
Tell me what you're trying to do and what's getting in the way. I'll help you get clear on the problem, the simplest next step, and a rough idea of effort and cost. No pressure.
Book a free 30-minute chatWhat I help with
Websites and booking flows
- Clear, fast sites that explain what you do and make it easy to enquire
- Booking and lead capture (forms, calendars, deposits, follow-ups)
- Analytics and a tidy handover so you can keep running it
Internal tools and automation
- Lightweight CRMs, dashboards, admin tools
- Connecting tools you already use (Google Workspace, Notion, HubSpot, Xero, Airtable, Slack)
- Process cleanup so important work stops living in people's heads
AI, used sensibly
- Triage, drafting, summarising, routing inside existing workflows
- Support and ops tooling that reduces repetitive work
- If AI doesn't meaningfully help, I won't force it into the solution
Recent examples
A mix of shipped work and prototype builds. Happy to walk through any of these on a call.
00 Audio
Website + branding system, blog/projects/case study structure, lead capture to book calls and win work.
Music product brand
Property management
Internal CRM tools for tenant insights, reminder workflows for rent and invoices, bill reconciliation, market snapshots.
Recruitment
Mapped internal processes and built tooling concepts to reduce manual work, including auto-drafting job specs and market mapping support.
Automotive rental
Tools to automate newsletters by aggregating data sources and social content, designed to nurture leads with minimal admin.
B2B growth
Voice agents
Voice-based enquiry and booking handling to free up time and reduce back-and-forth.
Fintech
Built an engagement demo tool to showcase AI-driven personalisation for banking buyers, with an eye on compliance, auditability, and quality.
Regulated environment
Engineering-heavy product
In-browser loudspeaker simulation tool to model complex audio behaviour, built for real-world use rather than a slide deck.
How I work
Quick call
We define what you want to achieve, what's currently messy, and what success looks like.
Simple plan
You get 1 to 2 options, usually a quick win and a fuller build, with clear scope and pricing.
Build in small steps
Weekly progress you can see. No disappearing act.
Clean handover
Docs, access, and next steps. If you want ongoing support, great. If not, you're not stuck.
Good fit if you want something shipped in weeks. Not a fit if you want a big agency team or months of stakeholder workshops.
About
I'm Matt Davis. I've spent the last decade building and shipping systems across fintech, venture building, and enterprise delivery. These days I work directly with business owners and operators who want practical outcomes, not a drawn-out process.
I'm happy to start with a conversation, even if you're not sure what you need yet.
FAQ
How much does this cost?
It depends on scope. After the first call I'll give you a rough range, and a clear fixed-scope option if it makes sense.
How long does it take?
Many “quick wins” are 1 to 2 weeks. Most builds are 3 to 6 weeks.
Can you work with sensitive data?
Yes. If sensitivity matters, we keep things inside your existing tools and take conservative approaches.
Do you do payments and bookings?
Yes. I can implement payments, deposits, and booking flows where it fits the business.
Ready to talk?
Book a free 30-minute chat and we'll figure out the simplest path forward.
Book a free 30-minute chat